Field Day

A massive reach on a tiny budget

One ad, one insertion, one uncomfortable truth. I wish my son had cancer was a desperate thought Harrison's dad, Alex, had in his darkest moments. We knew it would make a powerful ad. So powerful we feared to run it. But Alex didn't.

His bravery was rewarded with widespread coverage, a 200% increase in donations and £65,000 raised from a 25 x 4 press ad.