When the new ŠKODA Fabia was positioned globally as having 'Attention Stealing Design' we knew that rather than simply tell people, we needed to prove it.
We created a film that both entertained and informed people about the car. With 4 million paid for Facebook impressions turning into 24 million overall, clocking up over 6 million YouTube views.
One ad, one insertion, one uncomfortable truth. I wish my son had cancer was a desperate thought Harrison's dad, Alex, had in his darkest moments. We knew it would make a powerful ad. So powerful we feared to run it. But Alex didn't.
His bravery was rewarded with widespread coverage, a 200% increase in donations and £65,000 raised from a 25 x 4 press ad.
We got one of Britain's favourite street magicians on board to help us bring Pepsi Max's no sugar, full-on taste to life. Dynamo's levitation from a London bus exploded on YouTube and social media.
It went on to be ranked no. 1 in the UK viral charts (after more than 12 million views) and resulted in a 9.7% volume share increase for Pepsi Max.
Exclusive to Waitrose, Pick Your Own Offers did exactly what it said: giving customers the chance to choose which offers they received.
We knew that a proposition about our customers needed creative focussed on personalisation. So that's exactly what we delivered. From digital OOH to press, we created a campaign centred on people's choices.
Britvic-Pepsi wanted to stand out in the UK during the Olympics. But they weren't an official sponsor. So we united 11 brands, and the entire country, with Transform Your Patch.
We allowed real people to have a real impact on their local area by simply buying one of our special packs. Volume and value percentage doubled as a result of the campaign, and we transformed 200 empty spaces into playgrounds, skate parks, football pitches and more.
The more we understood how much people loved our coffee AND our jar, the more we understood the real story was unfolding once the coffee had gone.
Our campaign reminded people about the brand's attention to craft and quality by encouraging them to upcycle their jars. It took off. People loved sharing their jars on social, and market share doubled in just 18 months.
Reese's is the perfect combination of chocolate and peanut butter. Not exactly a salad but, so good, it's nothing to be ashamed of. It's a bold, unapologetic product, and the same could be said of our connected audience.
We delivered irreverent content to that audience. Snapchat praised us for having ‘one of the best UK campaigns' for engagement with a 25.32% completion rate. At the same time sales went up, and Reese's share reached its highest value share in Tesco at 0.93%.
Despite what many people believe, Alzheimer's isn't a hopeless cause: it's a disease that can, one day, be defeated. By comparing the complex effects of Alzheimer's to a simple orange, we made the reality of the condition instantly understandable.
Our collaboration with Aardman Animations was seen 10,182,956 times, shared 544,256 times and doubled donations. Not bad for a film about an orange.
To communicate Hayman's rich history, we turned their message into an engaging story; one that would stand out from other brands, and invite gin lovers to follow their next chapter.
We brought their message – and their cat, Cale – to life through beautifully illustrated visuals. All layered to represent the Hayman's story so far, whilst hinting at what's to come. G&T, anyone?
'Feel More' at Cineworld was a brand identity and campaign that honed in on the unrivalled feeling you get from watching a film at the cinema.
It's a territory that Cineworld are uniquely placed to own thanks to ongoing innovations designed to enhance the cinema-going experience. It resonated and, after one year, brand awareness was up 9% and Unlimited Card subscriptions up 37%.