When the new ŠKODA Fabia was positioned globally as having 'Attention Stealing Design' we knew that rather than simply tell people, we needed to prove it.
We created a film that both entertained and informed people about the car. With 4 million paid for Facebook impressions turning into 24 million overall, clocking up over 6 million YouTube views.
One ad, one insertion, one uncomfortable truth. I wish my son had cancer was a desperate thought Harrison's dad, Alex, had in his darkest moments. We knew it would make a powerful ad. So powerful we feared to run it. But Alex didn't.
His bravery was rewarded with widespread coverage, a 200% increase in donations and £65,000 raised from a 25 x 4 press ad.
We got one of Britain's favourite street magicians on board to help us bring Pepsi Max's no sugar, full-on taste to life. Dynamo's levitation from a London bus exploded on YouTube and social media.
It went on to be ranked no. 1 in the UK viral charts (after more than 12 million views) and resulted in a 9.7% volume share increase for Pepsi Max.
Exclusive to Waitrose, Pick Your Own Offers did exactly what it said: giving customers the chance to choose which offers they received.
We knew that a proposition about our customers needed creative focussed on personalisation. So that's exactly what we delivered. From digital OOH to press, we created a campaign centred on people's choices.
'Feel More' at Cineworld was a brand identity and campaign that honed in on the unrivalled feeling you get from watching a film at the cinema.
It's a territory that Cineworld are uniquely placed to own thanks to ongoing innovations designed to enhance the cinema-going experience. It resonated and, after one year, brand awareness was up 9% and Unlimited Card subscriptions up 37%.