Field Day

Standing out in a "Sea of Red"

Britvic-Pepsi wanted to stand out in the UK during the Olympics. But they weren't an official sponsor. So we united 11 brands, and the entire country, with Transform Your Patch.

We allowed real people to have a real impact on their local area by simply buying one of our special packs. Volume and value percentage doubled as a result of the campaign, and we transformed 200 empty spaces into playgrounds, skate parks, football pitches and more.