Reese's is the perfect combination of chocolate and peanut butter. Not exactly a salad but, so good, it's nothing to be ashamed of. It's a bold, unapologetic product, and the same could be said of our connected audience.
We delivered irreverent content to that audience. Snapchat praised us for having ‘one of the best UK campaigns' for engagement with a 25.32% completion rate. At the same time sales went up, and Reese's share reached its highest value share in Tesco at 0.93%.