Field Day

Giving millennials a reason to switch

We got one of Britain's favourite street magicians on board to help us bring Pepsi Max's no sugar, full-on taste to life. Dynamo's levitation from a London bus exploded on YouTube and social media.

It went on to be ranked no. 1 in the UK viral charts (after more than 12 million views) and resulted in a 9.7% volume share increase for Pepsi Max.