Field Day

Celebrating the cinema experience

'Feel More' at Cineworld was a brand identity and campaign that honed in on the unrivalled feeling you get from watching a film at the cinema.

It's a territory that Cineworld are uniquely placed to own thanks to ongoing innovations designed to enhance the cinema-going experience. It resonated and, after one year, brand awareness was up 9% and Unlimited Card subscriptions up 37%.