Field Day

Spreading hope and understanding

Despite what many people believe, Alzheimer's isn't a hopeless cause: it's a disease that can, one day, be defeated. By comparing the complex effects of Alzheimer's to a simple orange, we made the reality of the condition instantly understandable.

Our collaboration with Aardman Animations was seen 10,182,956 times, shared 544,256 times and doubled donations. Not bad for a film about an orange.